WBCR-news
UNDERWRITING WBCR-lp BERKSHIRE COMMUNITY RADIO !
Why underwrite WBCR Programming?
Your support of non-commercial radio is valued by our listeners. In contrast to in-your-face commercial advertising that is quickly switched off, underwriting announcements are given special attention on community radio stations. The community supports businesses that support the community!
How can underwriting benefit your business?
Community radio is an excellent public relations tool. Underwriting announcements promote a positive business image by demonstrating our support for the arts and culture. They can remind listeners of existing small businesses and introduce new ventures.
Target and reach a new audience!
While WBCR radio has something for everyone, we cater to people with diverse and eclectic sophistication. These people, who are often hard to reach through standard media, appreciate a sincere message rather than a hyped commercial. Supporting non-profit community radio is the right message.
Expand awareness of your name and presence!
Awareness of your business is expanded each time you are mentioned on community radio. With our diverse program offerings, we can reach more types of listeners than any single format station!
WBCR Programming….
WBCR-lp is a block formatted station providing music and information unavailable on commercial radio. We are proud to offer news, cultural programming and a huge variety of musical formats, such as (but not limited to) Jazz, Blues, Alternative Rock, Alternative Country, Standards, Latino, Bluegrass, Folk and World music. WBCR is the only local radio station presenting the works of local artists!.
WBCR-lp ∙ P. O. Box 152 Great Barrington, MA. 01230 ∙ Phone: 413-644-9797
http://www.berkshireradio.org
WBCR-lp │ 97.7 FM
BERKSHIRE COMMUNITY RADIO
What is Underwriting?
The Federal Communications Commission (FCC) allows businesses to underwrite, or fund, programming on stations like WBCR-lp radio and to receive on-air acknowledgement, but it does not allow commercial advertising. While underwriting can serve the same purpose as commercial advertising, it differs in a few very important areas.
Underwriting announcements may not, according to FCC rules, include qualitative, comparative, or promotional language. A call to action, pricing information, and inducements to buy or sell are not allowed. These regulations serve to protect the non-commercial ambiance that community radio listeners value so highly.
Underwriting announcements let listeners know that your business is supporting their radio station. Announcements can introduce your business or remind listeners that you are part of the Great Barrington community.
All announcements can be up to 20 seconds in length and are recorded by our production staff free of charge. Announcements will run throughout the day and may include information which identifies, but does not promote, the underwriter, including:
• Name
• Products or services
• Location
• Telephone number
• Web address
• E-mail address
• A well-defined slogan, i.e. “like a good neighbor”
Example announcement:
“Support for WBCR Radio comes from Crossroad Books, located at 301 S. Main Street in Great Barrington. Telephone: (413) 528-0000 and on the web at http://www.yourwebsite.com. “Caring about books.” Our thanks to Crossroad Books.
→ Posted on Mon. January 27th, 2014 by judyeddy.
permalink | all news
Fund Drive Now!
This is WBCR-lp’s annual fund drive.
- It’s the first time we have asked our listeners to donate to support the station since last October.
- And we’re trying to raise the whole budget to keep us going for the next year: that’s an ambitious $30,000.
For this drive we are reaching out, by calling and contacting people who have donated in the past.
- Listeners can expect to receive a call or a reminder message, if they donated to WBCR-lp in our last fund drive,
- Of course, we’d also like donations from people who haven’t donated before.
So click here to donate now!
→ Posted on Fri. September 6th, 2013 by wbcr-web.
permalink | all news
Widerness Song Fundraiser was a Wonderful Success
Update: photos and an article about the event are on Rural Intelligence
Dan Bern and Jeanne Bassis
From Jeanne:
Yes, our fundraiser event was on all fronts a wonderful success. Great community energy in support of WBCR-lp, a beautiful performance and film, a dent towards our goal to raise moolah, awesome food and a really nice bunch of people. A huge thank you to to Dewey Hall and Todd Mack. Giant thanks to our amazing crew - my right and left hand and big toe Tracey Mahon, Phil and Ann Tierney, Judy Eddy, Graham and Barbara Dean, Dan White, Elizabeth Pugh, Jaime Weisberg, Bob Skoczylas and Harald Giffin all made it flow so smoothly & Bob Balough and Martha Escobar and Daisy jumped in at the last minute to help, with Michael Wise acting presidential when we most needed it.
Dan was so grateful to have the opportunity to perform this evolving work, especially in front of such an appreciative audience. And I got to make a long-held dream come true…
Thanks to our sponsors and suppliers of yummies:
Berkshire Coop Market
Greylock Federal Credit Union
Deb Koffman Artspace
Berkshire Property Agents
Toole Agency
Anonymous
Art Ames
Big Y
Bizen
Castle Street Cafe
Domaney’s
Ena Cafe and Deli
Fuel Coffee Shop
Haven
Home Sweet Home Doughnut Shoppe
The Marketplace
The Meat Market
Price Chopper
Rubiner’s Cheesemongers and Grocers
Siam Square
SoCo Creamery
Staples
Xicohtencatl Mexican Restaurant
Plaza Package
→ Posted on Mon. September 2nd, 2013 by wbcr-web.
permalink | all news
R2W Talks Fundraiser Thanks!
Thank you to everyone that came out for the R2W Talks fundraiser, we raised $1,000 for WBCR-lp!
→ Posted on Wed. April 10th, 2013 by wbcr-web.
permalink | all news
We have a Winner!
Julie Rider of Pittsfield is the winner of our guitar raffle.
From Phil Tierney:
The Nikita has left the building but left behind over $5,000 for WBCR. The drawing was last evening on air during Common Sense Songs and thank you Barbara & Graham Dean for letting us use your air time for this. Many many thanks are in order, and because my memory ain’t what it used to be (never was much good) I’ll just send a combined thank you to all the WBCR programmers who sold tickets, bought a spare set of guitar strings for “The Nick”, held a House Party for us and made up the great posters.
To the amazing and extremely talented musicians, Graham Dean, Rob Putnam, Steve Ide, Sam Lardner, Peter King, Andy Kelly and John Prusinski who went out on a limb for us by playing “The Nick” for the first time at their gigs, encouraging their audiences to buy tickets and buying tickets themselves. Thank you, thank you.
For Eagle reporter Derek Gentile who visited WBCR and drew the lucky winner’s name. Thank you.
For the special venues that let us display the Nikita and made tickets available for sale (in some cases when they sold guitars themselves), Tune Street, The Music Store, Wood Bros. Music, The Berkshire Music School and Toonerville Trollies. Thank you.
For the restaurants who allowed us to drop in with the Nikita , display it and sell tickets there, Castle Street Cafe, The Brick House, The Gypsy Joynt, Patrick’s Pub, Missions, The Lantern, The Josh Billing Bash, The Market Place and The Colonial Theater. Thank you.
For James “Nick” Mallozzo who created this beautiful one of a kind instrument and most generously gave it to WBCR to raffle. Thank you.
Finally to all our friends, relatives, and supporter who purchased tickets. Thank you.
Oh yes and to Julie Rider, of Pittsfield, whose name was drawn last night, congratulations on winning the one of a kind $3500 Nikita Guitar. I’m going to miss it.
→ Posted on Thu. December 20th, 2012 by wbcr-web.
permalink | all news
A Big Thank You
A big thank you to all of the local businesses that contributed premiums and other support to our fall fund drive.
Alium
Baba Louie’s
Berkshire Coop Market
Berkshire Jazz Festival
Berkshire Mountain Bakery
Big Y
Bizen
Blue Rider Stables
Cafe Adam
Castle Street Cafe
Catherine’s Chocolates
Domaney’s
Dreamaway Lodge
Eagle Shoe and Boot Co.
Fiori
Fuel
Great Barrington Bagel Co.
Joyce Schneider Acupuncture
Mahaiwe Theater
MassMoca
Maria’s European Delights
The Meat Market
The Music Store
Plaza Package
Price Chopper
Riverbend Cafe
Robin’s Candy Store
Rubiner’s
Scott Vighi Massage
Shakespeare and Co.
Siam Square
Soco Creamery
Staples
T.P. Saddleblanket
Yoga Great Barrington
Thank you to Gabrielle Senza for the use of her Art Studio, Eleven for the House Concert.
The musicians were:
Vikki True and Peter Schneider
Chris Merenda
Ryan Foss
Joanne Spies
The Berkshire Mountain Rambler
Gabrielle Senza and Darren Todd
Rodney Mashia
Steph Campbell and Anders Johannson
→ Posted on Wed. December 12th, 2012 by wbcr-web.
permalink | all news
