WBCR-LP 97.7FM, Great Barrington Community Radio

Fundraising/Publicity Minutes 4.17.07

Meeting Minutes Fundraising Committee
17 April, 2007

Present: Andy Potter, Tori Pajeski, Graham Dean, Dave Barrett, Serene Mastrianni, Karen Skelton, Chris Meyer, Steve Donaldson

The chair of the committee will be Andy Potter, as covered via e-mail, and Publicity and Fundraising will be merged on a 3 month trial basis, per the board vote. 

Andy suggests we need to get back to the idea of selling memberships, i.e. actively getting new members, by tabling at events, etc.  All agreed this should be a focus of the committee.

Program brochure for the June-Sept timeframe: AP hopes the Programming Committee can have a firm schedule by May 1st so new program brochures can be printed up.  Karen has created a new ֓Destination Radio design, which was passed around (and is excellent).  Andy notes that he sees program brochures not just as publicity but as a member service.

It was suggested we would like publicity campaigns around 5 key events: the 2 fund drives and the 3 program cycles.

All agreed that the committee would adopt the membership policy that Programming uses: attend 2 meetings to be ԓvested, and if you miss 3 in a row you become unvested, and need to re-establish your voting / vested status.

There was substantial discussion of goals for the committee.  Goals should drive ongoing work, both generating new memberships and running events. 

Ultimately we agreed on the following fundraising goals for 2007:

Fund Drives:      $34,000
Q3, other than FD:  $  4,500
Q4, other than FD:  $  4,500
Q1-2, other than FD:  $  2,000
Total:        $45,000

It was asked whether or not weԒve done any demographic study of our listener area. 

TASK: CM will ask Don McGrory for data on membership, including how many members are outside of our listening area.

The next fund drive will be October 22-28, to coincide with the 3rd anniversary of raising the antenna and going on the air.  Wed like to have a gala on the 23rd for the stationҒs birthday, hopefully with notable performers.

We will have a table at the Noah Center Health Fair on 4-28.

We want to have a table at the Co-opҒs event on 6-23. 

TASK: Tori will call the Co-op to arrange it.

We want to have a tabling kitӔ.

TASK: Steve will create a list of what well need.

We will have a table during the GB Farmers Market.  WeҒll have it from Memorial Day weekend through and including September.  The goal is to increase awareness, add new members, and sell merchandise.  Andy has put in a program application to broadcast live from 11-12, and is arranging the technology to go live from the Farmers Market.

All agreed this is an excellent initiative.  It will require extensive volunteer help.  WeҒll have a point person responsible for the logistics each week set up, tear-down, and volunteer coordination, plus they֒ll get to be on air.  This will be a great way for programmers to fulfill their new volunteer requirement.

TASK: Serene will draft an e-mail to the on-air list to tell them well need volunteers, Chris will send it out under the fundraising e-mail.

We want to sell merchandise there. Karen has developed a design for kids t-shirts to be sold.

TASK: Karen will pursue a sweatshop free vendor to get the shirts made.
TASK: Karen will pursue a vendor to make 97.7fm hats to be sold at the FarmerҒs Market.

A CD of live performances is being put together, and we may want to give them out at the Farmers Market with memberships, or sell them.  Paul Rapp is working on the legal side, Karen has developed a cover.

It was suggested we have a banner for the FarmerҒs Market and other events.

Graham gave an overview of the Acoustic Brunch concerts, which typically raise from $200 to over $500 apiece.  Currently Business Sponsors donate $300, which goes to the performer (more if there is a strong gate), the sound board operator must be paid, and the venue is free to us.

Next Meeting:  Tuesday May 8 at Zenn New Media 7 PM

→ Posted by biotic on 04/18/2007 at 10:29 AM. Filed under "minutes".